Increased Reach and Conversion
Take the guesswork out of posting and get consistent results.
Results could be:
This all depends on what goals we’ve set for the month.
- Growing your followers
- Increasing engagement
- Making sales, increasing subscribers
Where to post
According to HubSpot, in their 2023 social media trends analysis, Gen Z visits TikTok the most, but they rank Instagram as their favorite social media app — as do Millennials, so those are the two social media sites I prioritize in my personal strategy.
Ideal for growth and conversions
2,000 million monthly users
IG Reels allow for increased reach
Instagram has the most developed in-app selling tools of any platform
Meta makes it extremely easy to cross-post to Instagram and Facebook. I really can’t think of a good reason not to do this, so I would encourage you to set-up a Facebook Page and link it to your Instagram.
TikTok
Ideal for growth
Excellent search engine capabilities
Easy to repurpose content for Instagram Reels
Where else?
Depending on your niche, I would recommend picking 1 more site to round out your social media strategy. Any more than this could get overwhelming and there’s no reason to spread yourself thin. We want quality over quantity because that is what will draw in your ideal customers.
I could recommend:
- YouTube: Consistently ranks highest for most used social media site; excellent for long-form educational content.
- Pinterest: Great for visual media; fashion, home-goods, etc.; has 445 million monthly active users 60% of whom are women.
- Mastodon: There’s something to be said about getting ahead of the trends. With Twitter collapsing in on itself like a dying star, similar sites are hoping to take its place. Mastodon is one such site and remains number one for Twitter refugees.
Social Media offers unprecedented reach
The average person spends about 145 minutes on social media every day with short-form videos capturing the most view-time.
People want to connect with brands and products
90% of users follow at least one brand on social media and 76% of social media users have purchased something they saw on social media.
Almost 40% of Gen Z is using TikTok and Instagram for search instead of Google according to Google’s own reports.
What does all this mean for you?
A social media strategy is a crucial element of any modern marketing plan. Each business (depending on goals, ideal customer, and market), needs a tailored solution. Instead of trying to map it all out yourself and hoping for the best, trust a professional to manage the whole process for you. From choosing which platforms, to posting at optimal times, to keeping up with trends, I will take the stress out of social media management.
Bulletin Austin | TX 