Project Concept

My client, White Rabbit, wanted to make her portfolio stand out. She was looking for a logo and brand identity that was more playful and feminine than the average software development company. I designed the rabbit logo to be minimalist but instantly recognizable. The typography is fun with wide curves and gives the nod to the futuristic style popular among web-related designs. She was thrilled with the final result, feeling that the logo gave personality to the brand, allowing her to stay behind the keyboard where she’s happiest.

*While the work displayed here is done entirely by me, the client requests and brief are only examples. In this case, I have a friend who is a web developer and her aesthetics inspired this branding concept, but the portfolio and brand was invented by me and not at her request.